For weeks, Alex, Marlene, and one volunteer reader sat in a fairly empty space waiting for customers. Occasionally, someone would pop in and ask for crystals, or “Do you have sage?” Little by little, they started carrying carefully selected products as requested by their customers. The moment crystals became a part of the business, things did a 360.
The business never saw red again. They saved one of their homes from foreclosure. The OG HOI in Echo Park expanded to add an activity space. A Highland Park location opened. And then, in October 2015, House of Intuition Melrose manifested.
The Melrose location has a wonderfully ample and diverse selection of magical tools with an educated and experienced staff ready to explain it all. It’s an inviting, airy, space surrounded in calming white with pops of magical color everywhere. Crystals, incense, sages, statues, jewelry, icons – plenty for both new and skilled practitioners. There is a House of Intuition brand, including candles, teas, baths, and oils. Some products, like journals and incense, are community requests. The library is curated by healers past and present.
In seven years, Alex and Marlene went from near-homelessness to a eight-location spiritual detox brand that can be found in stores nationwide.
Whether you’re an experienced practitioner or magic-curious, House of Intuition is a thorough and safe place to exercise the metaphysical muscle we all have. Marlene and Alex have built a house of empowerment and positivity to support your highest goals. As Glinda the Good Witch said, “You’re capable of more than you know.”